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Japanese · Insults

ブス

busu

BOO-soo · /bɯ̥sɯ/

Ugly woman / dog

3/5 Watch your audience

genuinely rude; friends only, never at work

Literally

"ugly (of a woman)"

Word-for-word — which is rarely what it means.

How to use it

A genuinely nasty word for an unattractive woman — one of the crueler common insults precisely because it targets appearance and is gendered. Comedians and friends use it self-deprecatingly ("watashi busu dakara"), which is very different from calling someone else busu, which is cruel. The male-directed equivalent, busa or busaiku, lands softer.

Heard in the wild

そんな言い方する方がブスだよ。

Talking like that is what's actually ugly.

Where it lands

Nationwide

Quick answers

What does "ブス" mean?
In Japanese, "ブス" means "Ugly woman / dog". Literally it's "ugly (of a woman)". A genuinely nasty word for an unattractive woman — one of the crueler common insults precisely because it targets appearance and is gendered. Comedians and friends use it self-deprecatingly ("watashi busu dakara"), which is very different from calling someone else busu, which is cruel. The male-directed equivalent, busa or busaiku, lands softer.
Is "ブス" offensive?
It's genuinely rude — a 3/5 (Watch your audience) on the Punch-o-Meter. Fine among friends, never at work or with people you've just met.
How do you pronounce "ブス"?
Say it "BOO-soo" — capitals mark the stressed syllable. In IPA: bɯ̥sɯ.

Related in Japanese

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