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Portuguese · Joy & Hype

Que massa!

keh MAH-sah · /ke ˈma.sa/

How cool! / Awesome!

1/5 Grandma-safe

mild, playful; fine on daytime TV

Literally

"What dough / what a mass"

Word-for-word — which is rarely what it means.

How to use it

Wholesome enthusiasm — "how cool!" for good news, a fun plan, a nice gift. Strong in the Northeast but understood everywhere. Zero vulgarity, high warmth; the safe way to sound excited and local at once.

Heard in the wild

Conseguiu o emprego? Que massa, parabéns!

You got the job? Awesome, congrats!

Where it lands

Brazil (universal); Northeast favorite.

Quick answers

What does "Que massa!" mean?
In Portuguese, "Que massa!" means "How cool! / Awesome!". Literally it's "What dough / what a mass". Wholesome enthusiasm — "how cool!" for good news, a fun plan, a nice gift. Strong in the Northeast but understood everywhere. Zero vulgarity, high warmth; the safe way to sound excited and local at once.
Is "Que massa!" offensive?
It's on the mild end — 1/5 (Grandma-safe) on the Punch-o-Meter. mild, playful; fine on daytime TV.
How do you pronounce "Que massa!"?
Say it "keh MAH-sah" — capitals mark the stressed syllable. In IPA: ke ˈma.sa.

Related in Portuguese

The same idea, elsewhere

Via concepts like "That's awesome".

how to say "That's awesome" →how to say "Hell yes" →

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